I’ve chatted this summer with a few people thinking of starting blogs, and one of the things people ask about is how to create enough content! Sewing is expensive and time consuming, and taking pictures isn’t always easy.
Here are some of my suggestions – and I hope you’ll help us come up with more in the comments!
1. Blog Series:
You know I love a good blog series! I’ve done Better Pictures Project, Lazy Tips for Sewing Knits, Wardrobe Colour Palettes, the annual Sewing Top 5, and several others. The great thing about a series is that you can write up lots of posts in advance, and dole them out whenever you need a bit of content… and it also allows you to really deep-dive into whatever interests you about sewing!
If you aren’t sure what to make into a series, there are some classic topics like checking back in on past makes or altering/refashioning past projects. Weekly/monthly roundups of other peoples projects are popular too, or you could review new pattern releases. I like when people explore a certain type of pattern, like free patterns or comparing different versions of similar garments. Of course, if you have a totally original idea, go with that!
2. Ask a question:
The best discussions always happen when you have a genuine question to ask your readers. For example, my recent post about splurging on fabric had fascinating comments, because we all had very different answers to give! As with that post, I usually start with talking about my own experience, then open it up to hear from you! This year you also helped me recommend the best online shops for knits in Canada, and gave me suggestions on what Big 4 patterns to try!
3. Expand on a comment:
What happens in the comments doesn’t have to stay there! If one person had a question, chances are other people do too! That’s why I wrote “Is polyester sweaty?”, and also why I wrote so much about stretch waistband pull-on pants this summer! If people have lots of questions on a post, then it is worth exploring the topic more!
4. Explore your niche:
I’m not a technical seamstress, but there are a few things I know well: rayon knits, polyester knits, wearing all knits head-to-toe, and pretty much anything to do with knits! Those are easy posts for me to write, because I’ve got tons of examples to refer to in past projects. If you sew a lot of drapey fabrics, or woven tanks, or children’s shorts, or whatever, then write about that!
5. Give an opinion
I love an opinionated post! It’s such a fun way to get discussions started. For example, this year I wrote about how I’m putting my money where my mouth is to support brands I believe in, why I think it’s time for a blogging renaissance, and I wrote a couple posts about good news in sewing. The Sewcialists is my favourite venue for this type of post – there’s nothing I enjoy more than getting people to say when they really think!
We all have opinions on different things – which pattern companies are good, which fabrics are best, what styles are hot or not, to sew with a plan or not… whatever you can get worked up about is a perfect topic!
6. Recycle old content!
Umm… you realise this is what I’m doing here, right? Linking to past posts you might enjoy, and using them as a springboard to say something new. If you’ve been blogging as long as me, then you definitely have some great old content that is ready to be featured again. Maybe you update an old tutorial like this, take part in Me-Made May or some other wardrobe challenge, or you write about your TNTs. I don’t think recycling content is a bad thing, as long as you add some extra value each time!
I’d love to hear from you – what kind of posts do you like reading or writing that aren’t just another finished project? Let’s brainstorm and share some ideas! Who do you think is particularly good at this type of post? Please link to them below so we can all go enjoy!